Script For Empowerment And Accountability For Your Team (SEAT)

“I’ve only been out of the office for five days and everything is going to shit!”

I’ve heard it over and over and over again. The context may change, but the conditions are always the same.

Chances are you have:

  • An overachieving leader
  • A young or distributed team
  • Many competing priorities

Together, these three factors spin up a world of execution problems, especially when the leader needs to take a step away for a day — or ten.

Here’s how this plays out:

Leader (Pooja) asks team member (Natalie) to do something. Natalie doesn’t do it to the satisfaction of Pooja. This usually takes one of a few different forms.


Natalie delivers something, but it wasn’t what Pooja was expecting.


Natalie delivers nothing, because she doesn’t know how to proceed and Pooja isn’t available for guidance.


Natalie delivers nothing, because something more urgent came up and derailed her schedule.

Regardless, Pooja is now left with the burden of responsibility for the incomplete work. Maybe she blames Natalie because it was Natalie’s responsibility to deliver the work, but more likely she blames herself because she’s in charge and one of those people who takes all of the blame but very little credit. (You know the ones.) Worse, Pooja steps in and completes Natalie’s task to her own satisfaction.

It’s a lose-lose situation.

If you’re Natalie, you get the message that your work is never good enough.

If you’re Pooja, you start to imagine that you have to do everything yourself. You start to get tremendous anxiety when you leave town for a few days. You worry that others aren’t reliable. You don’t take vacations. You become exhausted and start to burn out. No bueno.

Enter the accountability script.

I learned something like this at a past agency and implemented it immediately upon starting Diamond + Branch Marketing Group four years ago. It gets refined and updated as needed, but it’s part of every employee on-boarding and it has tremendous value for everyone.

With the accountability script, leaders essentially get a “paper trail” record that makes it easy to identify where communication and delivery breakdowns are happening, making them easier to address and fix. At the same time, it empowers team members to make their own choices about how they spend their time at work and making them more accountable when they don’t hit the mark.

Sounds amazing, right? Request your copy immediately!