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Saying Goodbye to Diamond + Branch

TL;DR: In January, 2022 Diamond & Branch will officially be retired as I transition to my new brand in support of my new business. Go subscribe for updates: open-lines.co

 

Well, it’s been a while! I’m sure I’m not the only one who has spent the last year figuring out new ways of being a person, a partner, a friend, a worker, an ally, and a citizen. I hope your process, whatever it’s been, has been as safe and well-supported as mine has.

One practice (I wish I could remember where I was first exposed to it) that gives me a lot of peace these days is getting clear on what I am here to do and what I am not here to do.

For example, abortion access is not my fight. Ending gun violence is not my fight. Bicycle safety is not my fight. I believe deeply in the importance of these things, but for them and many others my role is to support those who are better informed and equipped for that fight, in whatever way I can.

I’ve spent the last year getting super clear on what my fight is, and I’m excited to share with you the path that has put me on.

Since transitioning from agency leader to Marketing Activist, I’ve seen my impact increase dramatically. I’ve worked with over fifty organizations, each of them in some way contributing to racial or economic justice, mental or physical health, or environmental sustainability.

The industries they work in are as diverse as the people who run them–my clients work in impact investing, healthy and sustainable food, climate change reversal, inclusive management and DEI, homeless and veterans services, gender and racial equity, sustainable beauty, mindfulness, advocacy for children and families, and more.

Here’s some more stats I’m super proud of:

  • Nearly all of them were founded by or are led by women
  • 20 were founded by or are led by BIPOC or queer entrepreneurs
  • Seven are certified B Corps
  • 32 of them are nonprofits

I could not be prouder of my clients and their work, and I am humbled to provide tools, strategies, and guidance that allows them to do more of it.

Now I understand that my fight is about helping them with their fight. It is to increase business sustainability and growth for underestimated founders and to increase efficiency and outcomes for purpose-driven organizations.

To be effective in my fight, all I need to do is help as many entrepreneurs and organizations as possible, which means it’s time to scale. Scary as this is, it’s also time for me to leave the services-based brand of Diamond & Branch behind and transition to something new that prioritizes accessibility and impact.

I’m excited to announce that as of January 14, Diamond & Branch Marketing Group will be officially retired and my work as a Marketing Activist will be under a new brand, Open Lines Marketing.

To find out what happens next and learn about how my work is changing, please opt-in to the monthly Open Lines newsletter. The first email will go out in the next couple of weeks and I truly can’t wait to share my new direction with you.

Thank you for joining me on this journey. I hope you’ll continue on!