As marketers, we are constantly being told what to publish.
From the executive director, we hear: “We need to announce this partnership on the website!”
From the development team, it’s “Promote this event in tomorrow’s newsletter.”
From the communications manager, we get “This would be perfect for our Insta!”
Everyone around us has opinions about the topics we should cover, the channels we should use, and the frequency with which we do it. Frankly, there are TOO MANY COOKS IN THE MARKETING KITCHEN.
How can you maintain any kind of strategy or consistent message when you are trying to support so many different agendas on behalf of the same organization?
I’m here to tell you that you can meet your team’s requests AND ensure your content is engaging and relevant if you start with these five questions.
At Diamond + Branch, five simple questions serve as the basis for our content briefs, our editorial calendar, and content planning for our clients and ourselves. Download the document now and learn how to make your content simpler to plan and more effective when it’s published!