Resources
Feb62020
Crafting A Digital Marketing Strategy: The Standard Spoon
Rachel and Shawn started Standard Spoon to encourage people to embrace the beauty of making cocktails in a way that’s…
Read more about Crafting A Digital Marketing Strategy: The Standard SpoonJan252020
Script For Empowerment And Accountability For Your Team (SEAT)
“I’ve only been out of the office for five days and everything is going to shit!” I’ve heard it over…
Read more about Script For Empowerment And Accountability For Your Team (SEAT)Jan162020
Content Strategy Simplified: Five Magic Questions For Easier Planning And Better Results
As marketers, we are constantly being told what to publish. From the executive director, we hear: “We need to announce…
Read more about Content Strategy Simplified: Five Magic Questions For Easier Planning And Better ResultsDec42019
Want To Work Here? Now Hiring For Analysts And Campaign Strategists!
Diamond + Branch Marketing Group needs more unicorns! First, a little about us… Diamond + Branch uses digital marketing to…
Read more about Want To Work Here? Now Hiring For Analysts And Campaign Strategists!Oct12019
North Park Small Business Becomes One Of Only 16 Certified B Corporations In City Of San Diego
Diamond + Branch Marketing Group Recognized for Female Leadership, Diverse Team, Employee-First Benefits, and More October 1, 2019 — In…
Read more about North Park Small Business Becomes One Of Only 16 Certified B Corporations In City Of San DiegoJun172019
Mighty Networks
Introduction Mighty Networks is a community platform that empowers thought leaders and entrepreneurs to expand, engage, and monetize their online…
Read more about Mighty NetworksMar262019
Google Algorithm Update
On March 12, Google confirmed that it had made an update to its algorithm, this created many questions and very…
Read more about Google Algorithm UpdateMar192019
Another Unicorn: Introducing Mia Bolton
I regularly describe my employees as unicorns. The talent and commitment that they bring make working with them each day…
Read more about Another Unicorn: Introducing Mia BoltonNov12018
Parts Of An SEO Audit
One of the activities that I enjoy most about my job is the research we do to understand how a…
Read more about Parts Of An SEO AuditOct182018
Speak For Yourself: A Workshop For Beginning Public Speakers
Several months ago, I was a speaker at a small digital marketing conference here in San Diego. It was the…
Read more about Speak For Yourself: A Workshop For Beginning Public SpeakersOct112018
How College Prepared Me For Joining D+B
Hi everyone! I’m Vei Lin and I’m the Junior Digital Marketing Assistant at Diamond and Branch (D+B). I’ve been a…
Read more about How College Prepared Me For Joining D+BSep272018
The Article Refresh
At Diamond + Branch, we believe in efficient marketing efforts. Why would you spend hours developing the perfect content –…
Read more about The Article RefreshSep272018
Center for Civilians in Conflict
Center for Civilians in Conflict (CIVIC) is an organization that works to make warring parties more responsible to civilians before,…
Read more about Center for Civilians in ConflictSep132018
Working Towards Hope With 8 West
If you don’t know by now, Diamond + Branch was founded to help mission-driven organizations with the ultimate goal to…
Read more about Working Towards Hope With 8 WestSep62018
About Those Alarmist Cold SEO Lead Prospecting Emails…
I get it. It’s super scary to get an email from a complete stranger that says, “Here, look, count the…
Read more about About Those Alarmist Cold SEO Lead Prospecting Emails…Aug312018
Things I’ve Learned: Why Diamond + Branch Is Special
It’s hard to believe I’ve been a member of the Diamond + Branch team for over seven months now. To…
Read more about Things I’ve Learned: Why Diamond + Branch Is SpecialAug242018
Keep It Clean! Google Analytics Configuration Tutorial
One of the most important parts of being the person in charge of Google Analytics data reporting is making sure…
Read more about Keep It Clean! Google Analytics Configuration TutorialAug172018
La Jolla Kayak
La Jolla Kayak is an ocean adventure tour and rental company, specializing in kayak, bike, and snorkel tours in the…
Read more about La Jolla KayakAug22018
“Paid Traffic Is Inevitable” And Other Great Takeaways From MozCon 2018
This year was my fourth consecutive year attending MozCon, and it never disappoints. We always hear scary things from Dr.…
Read more about “Paid Traffic Is Inevitable” And Other Great Takeaways From MozCon 2018Jul272018
Things I’ve Learned: The Many Types Of Online Ads
I joined the Diamond + Branch team as the Client Services Manager with an extensive and varied background of working…
Read more about Things I’ve Learned: The Many Types Of Online AdsJul102018
Introducing The Understory Workshop
You’ve already read about how I started Diamond + Branch because I wanted to use my powers for good, but…
Read more about Introducing The Understory WorkshopJun282018
What Digital Marketers Should Bet On: Part 3
Part 1: Google and Facebook personified and motivations analyzed Part 2: Recommendations for planning to accommodate for Google and Facebook…
Read more about What Digital Marketers Should Bet On: Part 3Jun212018
SeerFest 2018 Round Up: Tools, Charities, And Strategy Inspiration
On Monday, June 18, 2018, we were so happy to get to participate in the first-ever SeerFest! We learned a…
Read more about SeerFest 2018 Round Up: Tools, Charities, And Strategy InspirationJun152018
Analytics Is Hard, Let’s Go Shopping
Data … so hated, and so loved by others. In my case, I love data, since it gives validity to…
Read more about Analytics Is Hard, Let’s Go ShoppingJun72018
San Diego Startup Week Is Coming!
I’m back with a Community Event Alert you DO NOT want to miss! San Diego Startup Week is coming up…
Read more about San Diego Startup Week Is Coming!May302018
The Tools I Need To Make My Social Media World Go Round
My day-to-day to-do list changes every day at work, but one thing is consistent – social media. Many think social…
Read more about The Tools I Need To Make My Social Media World Go RoundMay242018
What Digital Marketers Should Bet On: Part 2
In What Digital Marketers Should Bet On: Part 1, I suggested that understanding the business strategy for our most important…
Read more about What Digital Marketers Should Bet On: Part 2May82018
Impacting Our Community Doesn’t Stop At The Office
Whenever I’m asked to give a short bio about myself, the last line always reads: “She is passionate about creating…
Read more about Impacting Our Community Doesn’t Stop At The OfficeApr272018
Riding The Wave Of Change With Tides
This past Valentine’s Day, the Diamond+Branch team opened our hearts to someone special – a San Francisco-based nonprofit named Tides!…
Read more about Riding The Wave Of Change With TidesApr182018
What Digital Marketers Should Bet On: Part 1
A few weeks ago, I participated as a panelist in an event at the new Seer Interactive San Diego office.…
Read more about What Digital Marketers Should Bet On: Part 1Mar292018
Using Our Powers For Good
“I started Diamond + Branch because I wanted to use my powers for good.” It’s a thing I say at…
Read more about Using Our Powers For GoodMar272018
A Team On Both Sides Of The Border
Growing up in a border city like Tijuana automatically makes you bicultural. For many people in Tijuana, crossing the border…
Read more about A Team On Both Sides Of The BorderMar232018
Helping To Make San Diego Even More Welcoming
In December, Diamond + Branch began working with Samuel Tsoi to help launch a digital presence for Welcoming San Diego.…
Read more about Helping To Make San Diego Even More Welcoming