Crafting a Digital Marketing Strategy: The Standard Spoon
Rachel and Shawn started Standard Spoon to encourage people to embrace the beauty of making cocktails in a way that’s available to everyone. “Anyone can be a cocktail hero,” they…
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Script for Empowerment and Accountability for your Team (SEAT)
“I’ve only been out of the office for five days and everything is going to shit!” I’ve heard it over and over and over again. The context may change, but…
Content Strategy Simplified: Five Magic Questions for Easier Planning and Better Results
As marketers, we are constantly being told what to publish. From the executive director, we hear: “We need to announce this partnership on the website!” From the development…
Want to Work Here? Now Hiring for Analysts and Campaign Strategists!
Diamond + Branch Marketing Group needs more unicorns! First, a little about us… Diamond + Branch uses digital marketing to make the world a better place, one women-owned business…
North Park Small Business Becomes One of Only 16 Certified B Corporations in City of San Diego
Diamond + Branch Marketing Group Recognized for Female Leadership, Diverse Team, Employee-First Benefits and More October 1, 2019 — In the heart of North Park, San Diego, a small group…
Google Algorithm Update
On March 12, Google confirmed that it had made an update to its algorithm, this created many questions and very few answers in the SEO world. So far, experts in…
Another Unicorn: Introducing Mia Bolton
I regularly describe my employees as unicorns. The talent and commitment that they bring make working with them each day a joy to me and a boon for our clients.…
Parts of an SEO Audit
One of the activities that I enjoy most about my job is the research we do to understand how a website is seen by search engines. We already know that…
Speak for Yourself: A Workshop for Beginning Public Speakers
Several months ago, I was a speaker at a small digital marketing conference here in San Diego. It was the second time this year I participated in an event by…
How College Prepared Me For Joining D+B
Hi everyone! I’m Vei Lin and I’m the Junior Digital Marketing Assistant at Diamond and Branch (D+B). I’ve been a member of the D+B team for almost 2 months now,…
The Article Refresh
At Diamond + Branch, we believe in efficient marketing efforts. Why would you spend hours developing the perfect content – only to use it once? Instead we promote a “write…
Center for Civilians in Conflict Case Study
Center for Civilians in ConflictCase Study Center for Civilians in Conflict (CIVIC) is an organization that works to make warring parties more responsible to civilians before, during, and after armed…
Working Towards Hope with 8 West
If you don’t know by now, Diamond + Branch was founded to help mission-driven organizations with the ultimate goal to help people do more good. Our newest client, 8 West,…
About Those Alarmist Cold SEO Lead Prospecting Emails…
I get it. It’s super scary to get an email from a complete stranger that says, “Here, look, count the many and complicated ways in which your website is failing…
Things I’ve Learned: Why Diamond + Branch is Special
It’s hard to believe I’ve been a member of the Diamond + Branch team for over seven months now. To be sure, it’s been an interesting road, full of highs…
Keep it Clean! Google Analytics Configuration Tutorial
One of the most important parts of being the person in charge of Google Analytics data reporting is making sure that the data is not polluted. There are several sources…
La Jolla Kayak Case Study
La Jolla KayakCase Study La Jolla Kayak is an ocean adventure tour and rental company, specializing in kayak, bike, and snorkel tours in the jewel of San Diego. From kayaking…
“Paid Traffic is Inevitable” and Other Great Takeaways from MozCon 2018
This year was my fourth consecutive year attending MozCon, and it never disappoints. We always hear scary things from Dr. Pete, encouraging things from Rand, and a strong indictment of…
Things I’ve Learned: The Many Types of Online Ads
I joined the Diamond + Branch team as the Client Services Manager with an extensive and varied background of working with people, from being a professor to a community organizer…
Introducing The Understory Workshop
You’ve already read about how I started Diamond + Branch because I wanted to use my powers for good, but that was just one of the factors. I chose to…
What Digital Marketers Should Bet On: Part 3
Part 1: Google and Facebook personified and motivations analyzed Part 2: Recommendations for planning to accommodate for Google and Facebook changes Part 3: Platform-agnostic recommendations for the long term Regarding…
SeerFest 2018 Round Up: Tools, Charities, and Strategy Inspiration
On Monday, June 18, 2018 we were so happy to get to participate in the first ever SeerFest! We learned a ton, met some awesome people and helped to raise…
Analytics is Hard, Let’s Go Shopping
Data … so hated, and so loved by others. In my case, I love data, since it gives validity to my arguments, and I can make a case with actual…
San Diego Startup Week Is Coming!
I’m back with a Community Event Alert you DO NOT want to miss! San Diego Startup Week is coming up June 25th-29th at the Downtown Civic Center and you better…
The Tools I Need to Make My Social Media World Go Round
My day-to-day to-do list changes everyday at work, but one thing is consistent – social media. Many think social media is only about coming up with clever captions and posting…
What Digital Marketers Should Bet On: Part 2
In What Digital Marketers Should Bet On: Part 1, I suggested that understanding the business strategy for our most important third-party platforms will help us plan long-term, viable marketing. If…
Impacting Our Community Doesn’t Stop at the Office
Whenever I’m asked to give a short bio about myself, the last line always reads: “She is passionate about creating opportunities for women to join the tech industry and stay…
Riding The Wave Of Change With Tides
This past Valentine’s Day, the Diamond+Branch team opened our hearts to someone special – a San Francisco-based nonprofit named Tides! We knew it was a perfect match from the start.…
What Digital Marketers Should Bet On: Part 1
A few weeks ago, I participated as a panelist in an event at the new Seer Interactive San Diego office. Though the invitation was a thrill—Seer is what I hope…
Using Our Powers for Good
“I started Diamond + Branch because I wanted to use my powers for good.” It’s a thing I say at networking events. When people are just meeting me and…
A Team on Both Sides of the Border
Growing up in a border city like Tijuana automatically makes you bicultural. For many people in Tijuana, crossing the border to go to the US doesn’t feel like going to…
Helping to Make San Diego Even More Welcoming
In December, Diamond + Branch began working with Samuel Tsoi to help launch a digital presence for Welcoming San Diego. We were super excited to be given this opportunity because…