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Dec42019
Agency

Want to Work Here? Now Hiring for Analysts and Campaign Strategists!

Diamond + Branch Marketing Group needs more unicorns!    First, a little about us… Diamond + Branch uses digital marketing to make the world a better place, one women-owned business…

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Oct32019
AgencyCelebration

North Park Small Business Becomes One of Only 16 Certified B Corporations in City of San Diego

Diamond + Branch Marketing Group Recognized for Female Leadership, Diverse Team, Employee-First Benefits and More October 1, 2019 — In the heart of North Park, San Diego, a small group…

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Mar262019
SEO

Google Algorithm Update

On March 12, Google confirmed that it had made an update to its algorithm, this created many questions and very few answers in the SEO world. So far, experts in…

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Mar192019
AgencyCelebration

Another Unicorn: Introducing Mia Bolton

I regularly describe my employees as unicorns. The talent and commitment that they bring make working with them each day a joy to me and a boon for our clients.…

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Nov12018
SEO Parts of an SEO Audit

Parts of an SEO Audit

One of the activities that I enjoy most about my job is the research we do to understand how a website is seen by search engines. We already know that…

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Oct182018
Community Speak for Yourself: A Workshop for Beginning Public Speakers

Speak for Yourself: A Workshop for Beginning Public Speakers

Several months ago, I was a speaker at a small digital marketing conference here in San Diego. It was the second time this year I participated in an event by…

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Oct112018
Agency What I've Learned / How College Has Prepared Me For Joining D+B.

How College Prepared Me For Joining D+B

Hi everyone! I’m Vei Lin and I’m the Junior Digital Marketing Assistant at Diamond and Branch (D+B). I’ve been a member of the D+B team for almost 2 months now,…

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Oct42018
ContentSEO An article refresh can be used to extend the life of already existing content and create some major benefits for your site’s SEO

The Article Refresh

At Diamond + Branch, we believe in efficient marketing efforts. Why would you spend hours developing the perfect content – only to use it once? Instead we promote a “write…

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Sep272018
Case StudyClientsDesignStrategy

Center for Civilians in Conflict Case Study

Center for Civilians in ConflictCase Study Center for Civilians in Conflict (CIVIC) is an organization that works to make warring parties more responsible to civilians before, during, and after armed…

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Sep132018
AgencyClientsCommunity 8 west soap

Working Towards Hope with 8 West

If you don’t know by now, Diamond + Branch was founded to help mission-driven organizations with the ultimate goal to help people do more good. Our newest client, 8 West,…

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Sep62018
SEOStrategy

About Those Alarmist Cold SEO Lead Prospecting Emails…

I get it. It’s super scary to get an email from a complete stranger that says, “Here, look, count the many and complicated ways in which your website is failing…

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Aug312018
AgencyClientsStrategy The Diamond + Branch team sitting in beach chairs on the beach with the ocean and setting sun in the background

Things I’ve Learned: Why Diamond + Branch is Special

It’s hard to believe I’ve been a member of the Diamond + Branch team for over seven  months now. To be sure, it’s been an interesting road, full of highs…

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Aug242018
Measurement Google Analytics Configuration Tutorial

Keep it Clean! Google Analytics Configuration Tutorial

One of the most important parts of being the person in charge of Google Analytics data reporting is making sure that the data is not polluted. There are several sources…

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Aug172018
Case Study

La Jolla Kayak Case Study

La Jolla KayakCase Study La Jolla Kayak is an ocean adventure tour and rental company, specializing in kayak, bike, and snorkel tours in the jewel of San Diego. From kayaking…

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Aug22018
AgencyMeasurementStrategy mozcon 2018

“Paid Traffic is Inevitable” and Other Great Takeaways from MozCon 2018

This year was my fourth consecutive year attending MozCon, and it never disappoints. We always hear scary things from Dr. Pete, encouraging things from Rand, and a strong indictment of…

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Jul272018
AgencyStrategy

Things I’ve Learned: The Many Types of Online Ads

I joined the Diamond + Branch team as the Client Services Manager with an extensive and varied background of working with people, from being a professor to a community organizer…

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Jul102018
AgencyCelebration The Understory Workshop

Introducing The Understory Workshop

You’ve already read about how I started Diamond + Branch because I wanted to use my powers for good, but that was just one of the factors. I chose to…

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Jun282018
Strategy

What Digital Marketers Should Bet On: Part 3

Part 1: Google and Facebook personified and motivations analyzed Part 2: Recommendations for planning to accommodate for Google and Facebook changes Part 3: Platform-agnostic recommendations for the long term Regarding…

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Jun212018
AgencyCommunityStrategy

SeerFest 2018 Round Up: Tools, Charities, and Strategy Inspiration

On Monday, June 18, 2018 we were so happy to get to participate in the first ever SeerFest! We learned a ton, met some awesome people and helped to raise…

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Jun152018
MeasurementStrategy

Analytics is Hard, Let’s Go Shopping

Data … so hated, and so loved by others. In my case, I love data, since it gives validity to my arguments, and I can make a case with actual…

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Jun72018
AgencyCommunityStrategy San Diego Startup Week

San Diego Startup Week Is Coming!

I’m back with a Community Event Alert you DO NOT want to miss! San Diego Startup Week is coming up June 25th-29th at the Downtown Civic Center and you better…

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May302018
ContentStrategy Social Media Tools Diamond + Branch Marketing Group

The Tools I Need to Make My Social Media World Go Round

My day-to-day to-do list changes everyday at work, but one thing is consistent – social media. Many think social media is only about coming up with clever captions and posting…

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May242018
Strategy

What Digital Marketers Should Bet On: Part 2

In What Digital Marketers Should Bet On: Part 1, I suggested that understanding the business strategy for our most important third-party platforms will help us plan long-term, viable marketing. If…

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May82018
Community Girls in Tech San Diego Chapter

Impacting Our Community Doesn’t Stop at the Office

Whenever I’m asked to give a short bio about myself, the last line always reads: “She is passionate about creating opportunities for women to join the tech industry and stay…

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Apr272018
AgencyClients

Riding The Wave Of Change With Tides

This past Valentine’s Day, the Diamond+Branch team opened our hearts to someone special – a San Francisco-based nonprofit named Tides! We knew it was a perfect match from the start.…

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Apr182018
AgencyStrategy

What Digital Marketers Should Bet On: Part 1

A few weeks ago, I participated as a panelist in an event at the new Seer Interactive San Diego office. Though the invitation was a thrill—Seer is what I hope…

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Mar292018
AgencyCommunity

Using Our Powers for Good

“I started Diamond + Branch because I wanted to use my powers for good.”   It’s a thing I say at networking events. When people are just meeting me and…

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Mar272018
Agency

A Team on Both Sides of the Border

Growing up in a border city like Tijuana automatically makes you bicultural. For many people in Tijuana, crossing the border to go to the US doesn’t feel like going to…

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Mar232018
ClientsCommunity

Helping to Make San Diego Even More Welcoming

In December, Diamond + Branch began working with Samuel Tsoi to help launch a digital presence for Welcoming San Diego. We were super excited to be given this opportunity because…

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